[Principals' Conference] Crisis Management: Media Handling Strategies for School Leaders

Overview

[Principals' Conference - by Invitation Only] In today’s education landscape, where unexpected incidents and negative publicity can arise swiftly, the ability of school principals and management teams to respond effectively to media inquiries is a critical component of crisis management. This seminar offers a practical approach tailored to the local school context, exploring how schools can act decisively within the crucial ‘golden 24 hours’ following an incident—such as campus accidents, student misconduct, or online rumours. Participants will learn how to deliver clear and timely messages, maintain consistency across communication channels, balance transparency with confidentiality, and handle press questions under pressure. Real-life case studies will be analysed to illustrate effective strategies for safeguarding the school’s reputation and making calm, informed decisions amid public scrutiny.